![]() “As discussed and documented, we believe management is hyper promotional, potentially deceptive and highly aggressive at inflating the financials to maximize its self-interested compensation objectives,” the hedge fund said in the 92-page report.Īs a result, the short seller continued, investors in the consumer staples company now face up to 50% slide in Church & Dwight’s stock price of $76.50 per share. “Six out of ten of its ‘Power Brands’ acquired pre-2017 are struggling or outright failures,” according to the 10-year-old investment firm founded by Ben Axler. Meanwhile, the Arm & Hammer maker’s acquisition strategy has been “failing” since well before Farrell took the CEO job, Spruce Point said - citing problems with the condoms, sex toys, hair growth and rectal cream businesses. Matt Farrell, head of Church & Dwight Co., has been focused more on “financial engineering” than growing the products company he took over in 2016, hedge fund Spruce Point Capital Management claimed in a report Thursday. The CEO of the maker of Trojan condoms has “rigged” the company’s financials using acquisitions in order to line his own pockets, a new report from a hedge fund short seller claims. Woman puts condom on leg to prove men aren't 'too big' I'm exposing the top reasons sneaky weak men refuse to wear condoms This dangerous sex crime is still legal in parts of Australia It’s estimated the market for women will be worth three times that.Walgreens faces boycott calls after worker refused to sell condoms to couple Viagra pushed the male arousal market to a $2 billion a year industry. Women now are taking responsibility for the sexual pleasure in the relationship. Passion Parties’ Pat Davis isn’t surprised at how fast female consumers responded to the change.ĭAVIS: Because today’s woman, she really wants to know. Marketed with cool music, hip animation and a MySpace page, it’s been selling out. Then Trojan joined the fray with its Elexa line of intimate products. It expanded its KY line to include massage oils and warming gels. Ads have become direct, informative and fun. Johnson says companies have started a kind of sexual marketing revolution. JOHNSON: It showed a level of candor that was not being expressed in the way people were advertising towards women. MIRANDA: What does this stallion do for a living? ![]() SAMANTHA: I’m telling you, we almost broke the bed. Johnson says advertisers are changing their tune, taking cues from pop culture like TV show “Sex and the City.” LISA JOHNSON: Women have been craving a space in between clinical and dirty. Lisa Johnson is the founder of Reach Women marketing group. Not long ago, products like condoms and lubricants were marketed clinically or with a locker-room approach. PAT DAVIS: My goal was to really address mainstream, and to make the products, the marketing the catalogues, everything we did, appeal for every woman, so that she didn’t feel intimidated. CEO Pat Davis credits a lot of that success to making women comfortable. Passion Parties’ business is growing 40 percent a year. They play games and sample products while a representative talks them through a whole line of intimacy items. STACEY VANEK-SMITH: At a home in Ventura, California, about a dozen women are having a Passion Party. We sent Stacey Vanek-Smith to investigate. You probably won’t be surprised to learn there’s a lot of money in those marital aids. There’s an obscure law that makes it illegal to possess six or more of the devices at a time. Seems a clerk in a lingerie store there was jailed last week for selling sexual devices. TEXT OF STORY LISA NAPOLI: Lubbock, Texas would not be the place to be in a certain intimate items business.
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